Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. Find targeted users by keywords used in their profiles or bios. Many of the reports you’ll read about can be made using Buffer Analyze. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. Which posts seem to perform best? In this case, you track the CTR from social media posts, ads, and calls to action, plus changes to your site traffic and conversions. It reports on a plethora of metrics including estimated traffic sources, watch time, views, earnings, ad performance, audience retention, and subscribers. I’ve collected a bunch of my favorite ones in this post. Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. Don’t let the numbers scare you. 3. Analytics isn't just for math nerds. When you’re ready to get serious about improving your profits and ROI, you might want to take a course or class. Upload images in bulk using a drag-and-drop calendar to save time. Apart from these third party social media tools, we have the social networks’ own analytics toolkits: Click to jump to a social media analytics tool you are interested in or scroll down to learn about them one by one. You can use this data to measure the growth and effectiveness of your social channels, usually to improve brand awareness, profits, and return on investment (ROI). To view information about how many followers you have, look at the first graph, “Total Followers.” Scrolling over it shows your total page followers on any specific date. Find social networks and communities where people are interacting with your content. YouTube Analytics is a comprehensive system for tracking the performance of your videos and channels. Analyse the volume of mentions and the sentiment around your keyword… Available for all Page admins, Facebook Insights shows you the full stats behind your posts, your fans, and your reach. You can export all the data and run some pretty neat reports for yourself. Social media analytics tools use crawlers - similar to Google - to collect public information from across the Internet. Then, click through Overview > All Traffic > Channels > Social. Once there, click More > Playback location to see where people are watching your video – on your YouTube channel page, its regular YouTube URL (watch page), or embedded in another website or app. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. How to access: Sign in to YouTube and go to youtube.com/analytics. Though exploring ‘what social media analytics is’ can get rather complex, at its core are three stages: Identify primary business goals. It offers a comprehensive range of data about your profile, posts, stories, and ads. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. Measure the potential reach for any hashtag on Twitter or Instagram. Whether it’s growing traffic, increasing downloads, or … Top 10 Social Media Marketing Companies in Singapore, Top 100 Social Media Marketing Companies in the United Kingdom, How to Track and Understand Social Media Analytics, 5 Benefits of Outsourcing Your Social Media Marketing, How LinkedIn-Matched Audiences Can Become Your Unique Selling Point Strategy, when are the best times to post on social media, engagement (36%) and conversion rates (35%), “10 Ways to Measure Social Media Engagement”, “7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer”, MediaBistro - Understand Social Media Analytics, Discover information about your followers, Set goals so you know what metrics to measure, Use tools to help analyze and manage your social data, Invest in outside resources to advance your knowledge. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response. SOCIAL ANALYTICS FOR EVERY BUSINESS GOAL. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms. Improve your Facebook and Instagram ad performance with automated insights. See how users who come from social media navigate through your site. What data will you track and measure to improve results? You can see how simple it is to find information that will help grow your community and improve your ROI by better understanding your audience. Paid options: $49, $99, $199 per month, and custom pricing. You can add your social media goals by logging into your Google Analytics account and clicking on the “Admin” tab. Learn the strategies and tactics to take your social media marketing to new In the left taskbar, navigate to Acquisition » All Traffic » Channels. Find her at RBradleyCopywriting.com. Log in to Google Analytics and select the right website for which you’d like to view the social media report. You connect your relevant social media accounts to your SoTrender account and allow it a few hours to gather data. Here, you’ll find data from your referral traffic from every social network. Identify the best hashtags on Instagram with the Hashtag Finder. Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media … To reach that goal, you’ll track metrics such as likes, shares, net followers, and engagement. How to access: Click the Insights tab in the menu bar across the top of your Facebook Page. Be sure they’re “S.M.A.R.T.” goals: For example, if your purpose is to improve brand awareness, you might set a goal of 500 likes or 100 shares. To calculate your monthly percent change, subtract the metric from the previous month from the … Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. Then Click on “View” and click “Goals” and “New Goal… The graph above is a small sampling of the data that’s quickly available through the Facebook Insights manager. Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns. Then, you can start to look at your social media analytics in the form of charts and … The answers are out there, and there are tools to help you find them. All of the major social media networks have their own built-in analytics and dashboards that offer some great insights into your activity on the network. These courses come in many different forms. From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your … And in this post, you'll find out how to leverage LinkedIn for your business.... Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing.... How do you know what’s working with your social media? How to access: Log in to your Twitter account and go to analytics.twitter.com. Analytics for content type, best time to post, etc. Social media analytics tools are usually used to complement social media management tools. It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy. Paid options: $9.99, $799.99 per month, and custom pricing. First, a user enters a search query. Quick tip: In the Audience section, you get data on the average times when your followers are online. Analytics also can help you understand what works for your competitors and their audiences. Analytics for Facebook Page, YouTube, and blogs, Hashtag tracking and influencer campaign monitoring. All of these make social media … 9 useful ways to create a social media report. Analysis of your Facebook Page’s front page, about page, activities, response, and engagement. Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Identify influencers in your Twitter feed with a Chrome extension. 1. So, first convert your personal account to a business account (for free). Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results. Have you ever wondered when are the best times to post on social media? How to access: If you have a personal Instagram profile, you’ll need to convert into a Business Profile. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count. Pricing options: $19, $99, $599 per month, and enterprise pricing. 2. How have my followers grown this month? heights. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. If you’ve enhanced your Page with LinkedIn Career Pages, you also have access to Talent Brand stats. Manage influencers’ accounts and permissions, and track their performance from one place. If your purpose is to improve leads and sales, you might set a goal of a 3% click-through rate (CTR) and 2% conversion rate. It’s quite valuable for checking in on mentions, tracking branded hashtags, and analyzing industry keywords. While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Measure response times and track team performance in responsiveness. Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Analyze people’s sentiments when they engage with your posts. … Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media. Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality. Create and share white label reports with your clients. You can … Visit your Google Analytics account. Social media analytics refers to the process of gathering social media performance data, and extracting meaningful insights. Social media analytics is data offered by most social media sites that gives insight into what people are responding to and engaging with on your social channels. It includes useful options to structure and manage your customer data. Quick tip: You can click on the people reached number at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post. Hootsuite is a great combination of social media management, listening, publishing and analytics tools. Which times make the most sense to post? Here’s how to obtain the data and metrics offered by the social networks themselves. Facebook and Instagram performance report. You can also dig deeper into each post to measure their reach and engagement. Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Create presentation-quality reports with a drag-and-drop builder. Measure the value of social media as a channel by analyzing conversions and ecommerce transactions. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry. Service, Create professional reports in as few as two clicks, Analyze paid campaign performance across networks, Get group report of your social media profiles, Analyze your team’s performance (task performance, response rates, etc.). Paid options: $49, $99, and $199 per month. Social media analytics is an essential component of a social marketing manager’s work. There are so many great social media analytics tools out there. The metrics you track and follow will depend on the goals you set in your social media strategy. If you have an Instagram Business Profile, you will have access to Instagram Insights — Instagram’s native in-app analytics. Track engagement on competitors’ profiles. Centralize all your social media data with one tool. Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. First, before we jump into some of the awesome social media analytics tools available, I wanted to quickly talk a little about how we define social media analytics. Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed. A guide to understanding social media analytics, including how to access data, set goals, and find tools to advance your analytics skills. Create a Spreadsheet to Track Key Social Media Metrics. How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates, Followers, or Visitors from the dropdown. At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. Analyze audience sentiment towards your campaigns from their reactions and interactions. Buffer Analyze. Your campaign will require you to track and measure the specific data needed to reach your goal(s). Set up email and SMS alerts to notify you when certain thresholds are crossed. Use the browser extension to create multiple posts from any site. Go to your profile page in the mobile app, tap the menu icon in the upper-right corner, and tap Insights. In the left-hand column of your Insights dashboard, there's a menu for viewing different data. For Instagram, it shows basic metrics such as followers, posts, comments, and likes. Then make sure you’re logged in to Pinterest and go to analytics.pinterest.com. Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter. By paying close attention to social media analytics, you can measure your performance against your social media goals. Integrate Google Analytics to get a complete understanding of your customers’ journey. Facebook Insights is a detailed program that helps you learn about your audience’s behavior. Paid options: $29, $99, $199, and $299 per month. Paid options: $199, $349, and $499 per month. Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness. You can tie this back to your bottom line using goals and conversions. It also gives you an analysis of the impressions your tweets are getting, as well as details on engagement, i.e. Additionally, from the Insights tab, you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages. To come up with some of the report ideas listed here, we asked some of Buffer’s users what they do with their social media data. In plain English, it means looking at a lot of numbers, and figuring out … How To Use Social Media Analytics To Create The Best Content. Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker. Benchmark your Facebook Page against a million others to know how you are performing. Measuring the success of your posts is a critical component of social media marketing. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels. Cyfe describes itself as an all-in-one business dashboard. Once you understand the basics of social analytics, and the importance of using sentiment analysis, you can use specific tools to find further insights in focused areas of concern, including our other “how to” topics in this series: Evaluating Social Media Analytics Click on the Posts menu option to find information about when your audience is online. In order to apply the above two core steps efficiently, you need to keenly understand your social analytics, which basically involves: Collecting data from your campaigns and various social … Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Sort users or followers of an account by insightful factors such as influence or activity. Because at its core, analytics … Compare fans vs. other people reached for every post. Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts. Get recommendations based on how your content is performing. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. 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